1. Place main message in main subject-verb position, not buried deep in clauses
2. Write with strong verbs, not with abstract nouns and to-be verbs
3. Reduce thought-stopping gaps between subjects and verbs
4. Unpack nests of prepositional phrases
5. Use parallelism (including tabulation, if appropriate) to improve clarity and efficiency
6. Use passive voice appropriately, preferring strong sentence agents as subjects
7. Have the verbal agility to use subordinated and coordinated structures, and recast sentences multiple times to find graceful and effective combinations
8. Read your prose out loud to make sentence length and punctuation decisions
9. Use jargon or abbreviations sparingly and wisely
10. Know why grammar checkers and spell checkers are not your friends (and for that matter, why your friends are not your friends when it comes to grammar)

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